The Chairman of the Kogi State Chapter of Nigerian Institute of Public Relations, NIPR, Ismaila Isah has advocated the need for Public Relations practitioners to be intellectually inclined and accord priority to mentorship opportunities to sustain the culture of professionalism in strategic communication through generations.

Isah made the call at the presentation of a book titled; Aren’t We All PR People? by a seasoned Public Relations practitioner, Ahmed Balarabe in Kaduna.

The Kogi NIPR Chairman, who doubles as the Special Adviser on Media to the Kogi state Governor called on Public Relations practitioners to document experience and present case studies from years of practice to avail younger practitioners of the opportunity to learn and grow professionally.

Isah who was featured as a creative disruptor and an innovative practitioner in the integrated communications industry received commendations for his exploits in journalism, academics, advertising, Public Relations and Public Policy communications for nearly three decades.

The book documents his journey as a journalist with the Financial Standard Newspaper, Lagos, Akwa Ibom Broadcasting Corporation, Uyo, and as a Lead Strategist and Head of Agency Operations at Touchpoint, Mediacraft Associates, Brand Research and Advertising, Silver Bullet Public Relations, Novelpotta Young&Rubicam Brands, Bifocal Communications and as an academic faculty member at the Department of Mass Communications at Baze University, Abuja with a stint as the Public Relations Officer at the Kogi State Government House.

While expressing appreciation for the honour of being profiled in a highly rated book by Public Relations practitioners in Nigeria and beyond, Isah commended the author for presenting a compelling career guide for Public Relations practitioners and a worthy reference material for the communication industry.